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In the US, economist Paul Taylor predict that car and light truck sales for 2008 will go down about 2.5 percent from the 16.1 million vehicles sold last year1. Don't fret though because we have the right solution to cut on expenses and significantly increase your sales potential by enhancing product visibility and awareness to promotional activities. This solution capitalizes on what most people have in common - cellphones. The Bluetooth Marketing Software system has advantages such as permission-based for security and higher transfer speeds. One key feature that would surely appeal both customers and even passerby is allowing the customer to opt in and opt out of the service at any time. With its cleverly designed broadcaster, car dealers can broadcast content to customers up to 300 meters, covering both in and out the shop. Being a radio-type technology, bluetooth broadcasting is absolutely FREE, allowing you to broadcast repeatedly.
How can car dealers benefit?
Lets say a car dealer sets up the broadcaster in the showroom or at its front door, continuously scanning for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user's phone, asking if they wish to get free content from the dealership. If the user agrees by pressing 'Yes' on their phone, the content is sent immediately. If the user declines, the server remembers this and won't ask the same user again in the future. Listed below are some ways for car dealers to implement the system:
- Car dealers can also broadcast their business card (vCard) so that customers can add you to their phone book. That's free advertising whenever customer scrolls their contact list. Retailers all know that their customers will more than likely shop at many different locations before making a final decision, so it's very important that prospective purchasers have the dealer's full contact details handy when they are ready to buy. Also, customers can easily pass along this business via Bluetooth to their friends and family. - Other business cards can also be broadcasted such as 24-hour towing service, recommended car servicing shops, parts center and etc. - Car dealers can also broadcast details on special financing offers and or hot deals and save cost from print ads. - Car dealers can send a short movie about latest car models. And because this movie is saved on their phone, they can also share this with their family and friends - increasing potential buyers. - Discount coupons on parts and services can also be broadcasted for a certain time period. Customers who accepted them can avail them by showing the saved coupons on their phone. - As another form of warranty fulfillment, warranty information can also be broadcasted to buyers so they can save them on their phone. Making it easy for them to avail of the warranty. - Car dealers can also be creative with the content - from plain text, sound bites or even eye-candy picture coupons. Variation not only will pique their curiosity but can also be used to target specific customers. Text for the business people, catchy jingles for kiddie stuff and cool picture message for the young professionals. Customized coupons for Valentines, the 4th of July and for Thanksgiving - the possibility is totally limitless. - Broadcaster can also be placed miles away from the showroom - broadcasting contact information and Google map link to direct potential buyers to the showroom. This is especially useful if there are lots of other showrooms in the area. - Additional revenue can be obtained by broadcasting paid advertisements like car service providers, parts sellers and even insurance companies.
The above-mentioned are just some examples of what this system can do. With proper planning, it can be implemented in so many ways that investment is returned easily.