Despite having a long history, bookselling is still a thriving business. Bookstores may either be a brick-and-mortar store or online store or a combination of both. But as with other businesses, the number concern is sales. Read on because we have a solution, which will not just significantly increase your sales potential but also cut down on marketing and advertising expenses.This solution capitalizes on what most people have in common - cellphones. The Bluetooth Marketing Software system has advantages such as permission-based for security and higher transfer speeds. One key feature that would surely appeal both customers and even passerby is allowing the customer to opt in and opt out of the service at any time. With its cleverly designed broadcaster, car dealers can broadcast content to customers up to 300 meters, covering both in and out the shop. Being a radio-type technology, bluetooth broadcasting is absolutely FREE, allowing you to broadcast repeatedly.
How bookstores could benefit
Lets say a store owner sets up the broadcaster in the store or at its front door, continuously scanning for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user's phone, asking if they wish to get free content from the dealership. If the user agrees by pressing 'Yes' on their phone, the content is sent immediately. If the user declines, the server remembers this and won't ask the same user again in the future. Listed below are some ways for car dealers to implement the system:
- Store owners can also broadcast their business card (vCard) so that customers can add you to their phone book. That's free advertising whenever customer scrolls their contact list. Also, customers can easily pass along this business via Bluetooth to their friends and family. - For additional revenue, other business cards can also be broadcasted such as the local book club, upcoming bookworm convention and the like. - Store owners can also broadcast details on special offers and or hot deals and save cost from print ads. - Store owners can sell ebooks and broadcast them to customers smartphone, PDA or laptop. For security purpose, passkey maybe required limiting download to a specific user. That would surely entice the more affluent of your customers, saving them from internet charges. - Store owners can broadcast an excerpt or short review about hot-selling books. It can be short movie clip or an mp3 ringtone and because this review is saved on their phone, they can also share this with their family and friends - increasing potential buyers. - Discount coupons on parts and services can also be broadcasted for a certain time period. Customers who accepted them can avail them by showing the saved coupons on their phone. - Book rental information can also be broadcasted such as date borrowed and due date. Customers can then just show the info stored on their phone and not worry about not bringing their card with them. - Store owners can also be creative with the content - from plain text, sound bites or even eye-candy picture coupons. Variation not only will pique their curiosity but can also be used to target specific customers. Text for the business people, catchy jingles for kiddie stuff and cool picture message for the young professionals. Customized coupons for Valentines, the 4th of July and for Thanksgiving - the possibility is totally limitless. - Broadcaster can also be placed miles away from the showroom - broadcasting Google map link to direct potential buyers to the showroom. This is especially useful if there are lots of other showrooms in the area. - Additional revenue can also be obtained by broadcasting paid advertisements for other organizations like coffee shops - "A good cup while you read" -and the like.
The above-mentioned are just some examples of what this system can do. With proper planning, it can be implemented in so many ways that investment is returned easily.
No comments:
Post a Comment